Program Lineup

Fundamentals of Marketing: Your Action Plan for Success

Course Summary

If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
In just three days, you’ll learn the fundamentals behind successful marketing.
You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottomline.


  • Fee
  • 143,000 yen (
  • Venue
  • TBD
  • Language
  • English
  • Hosted by
  • Quintegral Ltd.
  • Location
  • Online/Tokyo/Osaka/Nagoya/Others
  • Duration
  • 2 days(9:30-17:30)
  • PDU
  • Business Acumen: 14.0

Select date & time

    Important Notice

    • Live online seminar is delivered using Zoom.

    How You Will Benefit

    • ● Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
    • ● Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
    • ● Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
    • ● Understand the “why’s” behind basic marketing practices
    • ● Begin to think like a world-class marketer

    Who Should Attend

    • Newly appointed marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a world-class marketer.

    Course Outline

    1. Learning Objectives
    2. Marketing Overview
    3. Market Analysis
    4. Segmentation, Targeting, and Positioning
    5. Marketing Mix
    6. Creating Customer Value

    Prerequisite / Pre-Assignment

    TOEIC Score 650 or Higher

    contact us

    Monday - Friday 9:00-17:30

    Closed: Saturday, Sunday, National Holidays, New Years holidays (12/29-1/4)