Expanding Your Influence: Understanding the Psychology of Persuasion

Expanding Your Influence: Understanding the Psychology of Persuasion

Course Summary

Apply the principles of psychology from this seminar to influence and persuade others.

Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.
This 2-day influencer training explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist, and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.

Information

  • Fee
  • 120,000 yen (Excl. tax)
  • Venue
  • TBD
  • Language
  • Japanese
  • Faculty
  • Quintegral Faculty
  • Location
  • Tokyo/Osaka/Nagoya/Others
  • Duration
  • 2 Days

Select date & time

  • Aug.26-27,2019 09:00~17:00 @Tokyo
  • Oct.30-31,2019 09:00~17:00 @Tokyo
  • Dec.16-17,2019 09:00~17:00 @Tokyo
  • Feb.20-21,2020 09:00~17:00 @Tokyo

How You Will Benefit

  • • Explore the psychology behind persuasion
  • • Motivate others to say “YES!” the first time
  • • Discover what prompts people to say yes or no
  • • Overcome objections before they happen
  • • Customize persuasion techniques for every situation
  • • Read body language
  • • Role-play a solution to your biggest influence challenge at work
  • • Learn tactics to protect yourself from unethical behavior
  • • Prepare to influence an individual by using the Pre-Persuasion Checklist

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.

Course Outline

      1. Overview of Influence and Persuasion
      • ・ Define Persuasion and Influence
      • ・ Describe the Foundational Principles of Persuasion
      • ・ Explain the Laws of Persuasion
      • ・ Identify the Major Categories of Laws of Persuasion (i.e., the Influence Model)
      • ・ Apply the Laws of Persuasion to Your Job
      • 2. Appealing to Human Nature and Fulfilling Needs
      • ・ Describe the Psychological/Subconscious Triggers That Influence a Person’s Decision-Making Process, Behaviors, and Reactions
      • ・ Explain the Laws of Persuasion as They Pertain to Human Nature and Emotional Needs
      • ・ Select and Apply the Appropriate Law(s) of Persuasion to a Given Situation
      • ・ Recognize the Implications of Unethical Approaches to Influencing People
      • ・ Apply the Laws of Persuasion to Your Job
        • 3. Shaping Perceptions
        • ・ Recognize the Impact of First Impressions on Other People and of Positive Versus Negative Verbal and Nonverbal Communication
        • ・ Explain the Laws of Persuasion That Shape One’s Perceptions
        • ・ Select and Apply the Appropriate Law of Persuasion to Any Given Situation
        • ・ Recognize the Implications of Unethical Approaches When Using These Laws
        • ・ Apply the Laws of Persuasion to Your Job
          • 4. Involving to Persuade
          • ・ Explain the Law of Involvement, and How It Affects Your Ability to Persuade Others
          • ・ Apply This Law of Persuasion to Your Job
            • 5. Creating Discomfort
            • ・ Explain How the Laws That Create Discomfort Affect Your Ability to Persuade Others
            • ・ Describe Connections Between Those Laws That Create Discomfort and Those That Shape Perceptions
            • ・ Recognize the Implications of Unethical Approaches When Using These Laws
            • ・ Apply the Laws That Create Discomfort to Your Job
              • 6. Balancing Emotions and Logic
              • ・ Explain the Law of Balance, and How It Affects Your Ability to Persuade Others
              • ・ Apply the Law of Balance to Your Job
                • 7.Putting It All Together: Using the Pre-Persuasion Checklist
                • ・ Use the Pre-Persuasion Checklist to Effectively Determine the Appropriate Law(s) of Persuasion for a Given Business Situation
                • ・ Apply the Laws of Persuasion to Your Job

Pre-Assignment

N/A

contact us

+81-(0)3-3347-9740

Monday - Friday 9:00-17:30

Closed: Saturday, Sunday, National Holidays, New Years holidays (12/29-1/4)