Design Thinking in English : A Customer-Centric Process for Rapid Innovation

Design Thinking in English : A Customer-Centric Process for Rapid Innovation

Course Summary

Learn a low-cost and low-risk method to generate business solutions.

What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?
Experimental, collaborative and holistically innovative. That’s design thinking.
It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative.
Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.


  • Fee
  • 165,000 yen (
  • Venue
  • TBD
  • Language
  • English
  • Faculty
  • Quintegral Faculty
  • Location
  • Online/Tokyo/Osaka/Nagoya/Others
  • Duration
  • 2 days

Select date & time

How You Will Benefit

  • – Understand how design thinking can improve organizational and personal performance
  • – Embrace uncertainty and develop an experimental mindset to iterate quickly
  • – Create a new process and attack problems from a completely new angle
  • – Convert ideas into customer value and market opportunity
  • – Release your group’s creative thinking and sharpen critical analysis
  • – Create more progressive and practical solutions for real-world problems
  • – Balance constraints and technical limitations with customer preferences
  • – Develop design thinking to foster collaboration across functions of the organization
  • – Learn how to use a repeatable process to drive rapid innovation

Who Should Attend

– Business professionals in any functional area or role associated with revenue growth.

Course Outline

1. Overview of Design Thinking
– Key Concepts
– Main Phases and Steps of Design Thinking
– Definitions of Each Step
2. Some Key Design Thinking Concepts
3. Main Phases and Steps of Design Thinking
4. 10 Steps of Design Thinking Defined
5. VCAI: Vast Creative Abilities Instrument
6. Design Thinking Steps and Application Templates
1) Identify and Frame the Problem
2) Conduct Necessary Research/Gather Information
3) Map and Analyze Stakeholders
4) Analyze Boundaries and Potential Hazards
5) Set Success Criteria and Specifications
6) Reframe as Vision for Future
7) Generate Ideas, Select and Design a Concept
8) Create Prototype/Model
9) Test for Usability
10) Reframe to Implement or Re-Think
7. The Ecosystem for Design Thinking: Organizational Realities
8. Your Action Plan for Applying Design Thinking



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Closed: Saturday, Sunday, National Holidays, New Years holidays (12/29-1/4)